Skills
Creating unique experiences through creative work and design.
My specialities include creative problem-solving, communication strategies and digital innovation. I work across three core disciplines in the creative industry - Brand Strategy, Digital Strategy and Creative Leadership.
Branding, positioning and communication strategy
Helping brands showcase their core values and communicate their message effectively to their audience by developing positioning, brand design and communication strategies.
Digital innovation and strategy
Digital transformation through human-centred research to deliver an excellent user experience and user interface. I use modern ideation techniques and workshops to focus on the 3 core aspects of digitalisation: the user, the brand, and the product.
Creative Leadership
Spent the last 15 years understanding how to lead my creative teams more effectively. I have earned my Foursight Certification, which has helped me understand my team's psychological preferences during the design process. This way, I build creative teams based on their positive energy levels which leads to developing their soft and hard skills.
Key skills
Creative Direction
Art Direction - Ideation and Storytelling20+ years
Creative Leadership
Team building - Team Structuring15+ years
User Experience and User Interface
Design thinking methods - Design Research20+ years
Brand Development
Positioning - Brand Values - Brand Design20+ years
Marketing and Communication
Conceptual Advertising20+ years