About
About
About
About
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My focuscreating unique experiences through creative work and design. My specialities include creative problem-solving, communication strategies and digital innovation. I work across three core disciplines in the creative industry - Brand Strategy, Digital Strategy and Creative Leadership.
Branding, positioning and communication strategy:
Helping brands showcase their core values and communicate their message effectively to their audience by developing positioning, brand design and communication strategies.
Digital innovation and strategy:
Digital transformation through human-centred research to deliver an excellent user experience and user interface. I use modern ideation techniques and workshops to focus on the 3 core aspects of digitalisation: the user, the brand, and the product.
Creative Leadership:
Spent the last 15 years understanding how to lead my creative teams more effectively. I have earned my Foursight Certification, which has helped me understand my team's psychological preferences during the design process. This way, I build creative teams based on their positive energy levels which leads to developing their soft and hard skills.
Key skills
- Creative Direction —
Art Direction - Ideation and Storytelling20+ years - Creative Leadership —
Team building - Team Structuring15+ years - User Experience and User Interface —
Design thinking methods - Design Research20+ years - Brand Development —
Positioning - Brand Values - Brand Design20+ years - Marketing and Communication—
Conceptual Advertising20+ years
