Adidas E-commerce Platform

Complex order processes, digitized towards total simplicity: With this rationale, adidas introduced the B-2-B full-service platform „Click“, striving for perfect user experience and perfect online order checkout. Steering and processing retail orders and reorders are business processes of vital importance for the success of adidas. Whole company structures are calibrated to smoothly process these procedures, always in accordance with the adidas business and brand rules.

The order platform „Click“ helps retailers to efficiently place preorders for highly customised adidas and Reebok “next season” selections, including accurate quantities, size selections and product versions.