Marketing is Crap! This project revolves around creating a new marketing company name, brand design and website experience. 'Simply cut the crap' was the key slogan that the positioning and style developed towards. And that is why the name marketing was reduced to mrkt'in. It means two things, enter into a market and use marketing as a powerful tool to launch your work. When all is done right, marketing is awesome! Unique, appealing and creative, the 3 key design aspects of this project.