Shams TV

Collaborated with Shams to create a bold, dynamic on-air branding system for their new news channel, setting the stage for a modern and engaging broadcast experience. From on air branding design to motion graphics, lower thirds, and a cohesive visual language, we developed a full branding system that reflects the channel’s identity and journalistic integrity. My approach blended sleek design elements with a strong typographic and color strategy, ensuring clarity, professionalism, and impact across all broadcast touchpoints.

The result is a distinctive, high-energy brand presence that enhances viewer engagement and positions Shams as a fresh, authoritative voice in news broadcasting.